The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Use of Drama
Aéroport Paris - Anne de Gaulle
Agency: Havas Paris / Paris
Client: Fondation Anne de Gaulle Category: Creative Effectiveness / Non-Profit / Charity
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Creative Effectiveness / Non-Profit / Charity
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Creative Effectiveness / Non-Profit / Charity
The Body Bag For Her
Agency: Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client: Aura Freedom Category: Creative Effectiveness / Non-Profit / Charity
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Effectiveness / Non-Profit / Charity
The unavailable drop
Agency: Seed / Almaty
Client: The Teplo Foundation Category: Creative Effectiveness / Non-Profit / Charity
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Content at the Speed of Culture
Trafficking Incorporated
Agency: Åkestam Holst NoA / Stockholm
Client: Talita Category: Content at the Speed of Culture
LIVEBRATOR
Agency: BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client: RFSU Category: Spatial Design / Experiential & Immersive
What Makes You Bleed?
Agency: Leo Burnett Australia / Sydney + National Gallery of Victoria / Melbourne + Prodigious / Sydney + Massive Music / Sydney
Client: National Gallery of Victoria Category: Spatial Design / Experiential & Immersive
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Websites / Desktop & Responsive
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary
Client: Courageous Conversation Global Foundation Category: Film & Video for Good
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: Film & Video for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Film & Video for Good
Stand Up to Yourself
Agency: Mischief @ No Fixed Address / Brooklyn + Monica Lewinsky / NA + Sequoia Content
Client: Monica Lewinsky Category: Film & Video for Good
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Film & Video for Good
THE WORDS THAT HURT
Agency: joga / Paris + The / Paris + Solab / Paris + Victimes & Citoyens / Paris
Client: Victimes & Citoyens Category: Film & Video for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Film & Video for Good
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film & Video for Good
Even Harry Styles
Agency: VML / Wellington + Stats NZ / Wellington
Client: Stats NZ Category: Influencer Marketing / Use of Celebrity
Hear My Last Wish
Agency: Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Direct Marketing
#PUTINYOURVOTE
Agency: Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client: Myclimate Category: Innovation / Use of Media in Out of Home
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Innovation in Interactive & Mobile Craft
Sync
Agency: Biscuit Filmworks + adam&eveDDB / London
Client: The Valuable 500 Category: Cinematography / Single
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / New Ideas in Design
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Innovation / New Ideas in IP & Product Design
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / New Ideas in IP & Product Design
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / New Ideas in IP & Product Design
Undo The Firewall
Agency: HELLO MONDAY/DEPT® / New York
Client: The True Story Category: Products for Good
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Innovation / Use of Media in Creative Use of Data
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center Category: Experiential / Immersive / Events
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Ramit - Having it All
Agency: Havas New York / New York City + NewYork-Presbyterian
Client: NewYork-Presbyterian Category: Film
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Technology as a Creative Tool
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Real-Time Data
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Craft / Use of Technology
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise Category: TV, VOD, & Online / Over 90 Seconds - Single
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: TV, VOD, & Online / Over 90 Seconds - Single
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Social Media for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Physical Products
Award:
2024 Social Media Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Use of Drama
Annual ID:
OS24_SM115M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Havas Paris / Paris
Client:
Fondation Anne de Gaulle
Title:
Aéroport Paris - Anne de Gaulle
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE020M
Award:
2024 Creative Effectiveness Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE021M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE022M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client:
Aura Freedom
Title:
The Body Bag For Her
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE023M
Award:
2024 Creative Effectiveness Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE024M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Seed / Almaty
Client:
The Teplo Foundation
Title:
The unavailable drop
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE025M
Award:
2024 Cultural Driver Merit Award
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD033M
Award:
2024 Cultural Driver Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Talita
Title:
Trafficking Incorporated
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD034M
Award:
2024 Design Merit Award
Agency:
BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client:
RFSU
Title:
LIVEBRATOR
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE115M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Australia / Sydney + National Gallery of Victoria / Melbourne + Prodigious / Sydney + Massive Music / Sydney
Client:
National Gallery of Victoria
Title:
What Makes You Bleed?
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE118M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN027M
Award:
2024 Film & Video Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Film & Video for Good
Annual ID:
OS24_FI100M
Award:
2024 Film & Video Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
Film & Video for Good
Annual ID:
OS24_FI101M
Award:
2024 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
Film & Video for Good
Annual ID:
OS24_FI103M
Award:
2024 Film & Video Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
SAVE THE CHILDREN
Title:
RAIN
Category:
Film & Video for Good
Annual ID:
OS24_FI104M
Award:
2024 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Film & Video for Good
Annual ID:
OS24_FI105M
Award:
2024 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Monica Lewinsky / NA + Sequoia Content
Client:
Monica Lewinsky
Title:
Stand Up to Yourself
Category:
Film & Video for Good
Annual ID:
OS24_FI107M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Film & Video for Good
Annual ID:
OS24_FI109M
Award:
2024 Film & Video Merit Award
Agency:
joga / Paris + The / Paris + Solab / Paris + Victimes & Citoyens / Paris
Client:
Victimes & Citoyens
Title:
THE WORDS THAT HURT
Category:
Film & Video for Good
Annual ID:
OS24_FI110M
Award:
2024 Film & Video Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Film & Video for Good
Annual ID:
OS24_FI112M
Award:
2024 Film & Video Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film & Video for Good
Annual ID:
OS24_FI113M
Award:
2024 Social Media Merit Award
Agency:
VML / Wellington + Stats NZ / Wellington
Client:
Stats NZ
Title:
Even Harry Styles
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM098M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Hear My Last Wish
Category:
Direct Marketing
Annual ID:
OS24_HW050M
Award:
2024 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client:
Myclimate
Title:
#PUTINYOURVOTE
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH114M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Annual ID:
OS24_IC027M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + adam&eveDDB / London
Client:
The Valuable 500
Title:
Sync
Category:
Cinematography / Single
Annual ID:
OS24_MI080M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + OPC / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Casting
Annual ID:
OS24_MI110M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Casting
Annual ID:
OS24_MI113M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE158M
Award:
2024 IP & Product Design Merit Award
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP025M
Award:
2024 IP & Product Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP026M
Award:
2024 IP & Product Design Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP027M
Award:
2024 Health & Wellness Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Creative Use of Data
Annual ID:
OS24_HW037M
Award:
2024 IP & Product Design Merit Award
Agency:
HELLO MONDAY/DEPT® / New York
Client:
The True Story
Title:
Undo The Firewall
Category:
Products for Good
Annual ID:
OS24_IP023M
Award:
2024 Creative Use of Data Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU036M
Award:
2024 Branded Entertainment Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Games / Gaming
Annual ID:
OS24_BE056M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Experiential / Immersive / Events
Annual ID:
OS24_HW036M
Award:
2024 Pharma Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_PH027M
Award:
2024 Pharma Merit Award
Agency:
Havas New York / New York City + NewYork-Presbyterian
Client:
NewYork-Presbyterian
Title:
Ramit - Having it All
Category:
Film
Annual ID:
OS24_PH029M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_IC018M
Award:
2024 Creative Use of Technology Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT029M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Real-Time Data
Annual ID:
OS24_CU022M
Award:
2024 Creative Use of Data Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Real-Time Data
Annual ID:
OS24_CU023M
Award:
2024 Pharma Merit Award
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Craft / Use of Technology
Annual ID:
OS24_PH034M
Award:
2024 Film & Video Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI071M
Award:
2024 Film & Video Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
SAVE THE CHILDREN
Title:
RAIN
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI073M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Social Media for Good
Annual ID:
OS24_SM107M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Physical Products
Annual ID:
OS24_EX058M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Physical Products
Annual ID:
OS24_EX059M